Altex Computers & Electronics
About Altex Computers & Electronics
Altex, a Texas-based computer and electronics retailer founded in 1980, has built a reputation for delivering reliable, business-grade computer systems. Serving both B2B and consumer clients, Altex provides tailored technology solutions for a range of industries, from corporate offices to healthcare facilities, blending eCommerce with physical retail.
Challenge: Replacing Intel’s NUC Line
When Intel discontinued its NUC line, Altex sought a reliable alternative to match their high quality and supply chain stability standards. Andrew Briggs, Purchasing Agent at Altex, emphasized, “We prioritize reliability over low prices because our business is built on trust. It’s crucial that we avoid supply issues once we launch a new product line.”
Solution: Partnership with MSI
With an established relationship in place, Altex reached out to MSI when Intel exited the NUC market. “When Intel stopped making NUCs, we naturally reached out to see if MSI could help us. Thankfully, they were able to fill the shoes that Intel left behind, and we quickly reached an agreement.” After evaluating options, Altex selected MSI’s Cubi 5 series, which delivered on multiple fronts: product quality, cost-effectiveness, and consistent supply.
Through partner distributor D&H, Altex benefited from a streamlined, reliable logistics network, providing fast deliveries and optimized supply chain efficiency. This ensured Altex could confidently fulfill client orders without delays.
Results and Future Outlook
Since switching to the Cubi 5, Altex has seen substantial advantages. “These units have helped us increase profits and improve cash flow while maintaining our focus on quality,” Briggs noted. The low RMA rate of the Cubi 5 series allows Altex to maintain strong customer satisfaction by minimizing downtime and after-sales concerns.
Looking ahead, Altex anticipates ongoing growth with MSI as a trusted partner. “We look forward to continuing our relationship with MSI and scaling our business computer production with their products in the future.”
